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This presentation describes what business strategy is and why it is important for businesses to have a well-defined strategy. It gives examples of businesses that have had good and bad strategies. It also describes some of the tools that businesses can use to create their strategies.

Included in the presentation is a conceptual framework to examine strategy changes and their probability of success.

This presentation is available as a pdf download that includes slides and text. A video was made of this presentation.   A streaming version of this presentation will also be made available.